Skip to main content

Social Media Myths Revealed

I had an interesting email conversation with a marketing manager today about social media marketing.

The conversation was interesting because it revealed some the myths that marketing people have about social media. But that also got me thinking to how such myths can be overcome to give more positive results in social media marketing.

Myth 1: User generated means user will generate content

If you create a social media platform for the social, don’t expect that users to automatically generate content to an extend “that it becomes a movement by itself”.

Every movement needs a leader and social media is no different.

Without a leader, users will get just go around aimlessly until it does not make sense to be part of this social platform anymore.

Forums still require moderators. Online communities exist because of community leaders.

Hence, if you start a social media platform for your users, you need a leader to lead the interaction.

Mind you, it is not pushing about pushing the message.

Myth 2: Users like to talk to make believe accounts

Creating a dummy account solves the problem of what if that person fronting this leaves.

However, that creates a bigger problem.

Human beings are in nature social animals. Even in an online environment, you rather still talk to another human.

You read this blog because you know its a human writing it and I am communication with you.

You play a MMORPG to interact with other humans than to play against a machine.

Hence, the possibility of that face leaving the company is there, but it is only human to want to take to a human face.

Myth 3: Social media is about ah hoc content

I am starting to learn that this isn’t true. You can still take some of traditional print practices to a part of social media.

Create an editorial calendar. Plan what you are going to do per week minimum.

For example, if you run a Facebook Fan Page, create a calendar that prepares you for the activity online.

This week could be about promoting a product. Scour the web for blogs commenting about this product.

If there are comments, reply. Replying shows the commenter that you read his/her comments.

The other week could be a contest. Hence, you can plan a week before to get the prize of the content and mechanics reader for the competition.

I guess the biggest problem is most focus on the media of social media.

I feel that the focus should be on the social part, social = interaction.

It is about why you want to interact and not how your interaction gets thru.

Comments

I think the term "Social Media" is cringe worthy and fundamentally wrong.
Cool Insider said…
Content creation isn't that easily embraced by the bulk of social media users. Most prefer to read and share what they have read through channels like Facebook, Twitter's Retweets, email lists and others - if they bother to do so in the first place.

I like your point about inculcating some discipline in the editorial process. One needs to have a certain rhythm in order to keep up a visible presence in the digital world. While blogging and facebooking is sometimes a serendipitous and idiosyncratic exercise - according to one's whims and fancies - succeeding in them is the outcome of hard work and diligence.

In the words of Thomas Edison, "Genius is one percent inspiration and ninety nine percent perspiration."
Aaron Koh said…
@Isabelle. True. It was once called Web2.0 then New Media. Now it is Social Media. For me, it is how a brand should interact with their consumers who now have a free medium to air their views but also with their readers.

@Cool Insider. I used to discourage corporates to blog because of the serendipitous and idiosyncratic perception it gives.

But I start to realised that blogs, fanpage, etc are still media and with media, you need to put in a plan which the entire team can follow.

Popular posts from this blog

Why is Ramly Burger banned in Singapore?

Yahoo Singapore ran an article of the Ramly Burger by highlighting that it is ban in Singapore.

Yet, the writer from Makansutra failed to address the most important issue of why the Ramly meat patty is banned in Singapore.

A search online easily did highlight that the famous Malaysian meat patty is banned by the AVA but didn't go into details.

Wrote Arlina Arshad for The Straits Times in January 2004,

"But the importing of beef and beef products from Malaysia is not permitted, said theAgri-Food and Veterinary Authority (AVA).

Selling and supplying them without a permit is also an offence, and offenders can befined as much as $50,000 or jailed two years, or both, said the AVA."

In May of the same year, another article highlighted that a man was even charged in court for "smuggling" the Ramly burger in 2004.


"The AVA said that meat products processed in Malaysian food factories which it had notapproved were banned here.Suzali was yesterday jailed for four month…

Did She Run Or Did She "Just Fake It" For Adidas?

Andrea Chong, a Adidas appointed influencer, posted a photo of herself in the middle of the Standard Chartered Singapore Marathon 2015 and captioned how she was "all smiles" during the run.

Unfortunately for Andrea or the PR agency, one of her readers checked her bib number #75148  at the Marathon's website only to find it to belonging to somebody else.

That somebody else is Kuvin Kuar, a intern at Edelman PR and the bib number had a status "DNF" or did not finished.

This raised the first red flag as one of the rules stated that "A Participants is strictly not allowed to transfer his or her race entry to another party".

This cascaded into perceptions that Andrea herself did not even start or complete the race and was only "planted" by Adidas or the PR agency, Edelman PR, to look pretty in the marathon.

Marketing Magazine noted that Adidas declined to comment about the incident which lead to further speculation that Andrea was possibly just …

Kudos To Huawei 2 Year Warranty For P9 Series

When it comes to smartphones, I think I am jinxed.

For my history of owning smartphones, every time it comes close to the end of the two year contract with my mobile service provider. This time round, it happened to my Huawei P9.

All of a sudden, the LCD screen sort of decolourised. I thought it was a temporary issue but the decolourisation lasted for a few hours. Then the nightmare began.

The touchscreen couldn't be touched. This made it the smartphone a brick.

I thought the Huawei P9 only had one year of warrant. With my contract ending in mid-year, I thought I would have to wait it out till the contract ended and allowed me to buy a new phone under a contract.

Luckily, a friend reminded me that the phone came with a 2 year warranty.

So I decided to go to the Huawei service center, right smack in the center of the city, to see if my phone is under warranty and if Huawei would honour their 2 year warranty.

Thankfully, Huawei isn't as popular as the Samsungs or Apples, and the …