Skip to main content

Silence isn’t golden in the blog-o-sphere

(Brad Lau has responded on his blog about the incident at

Bloggers often lament how brands do not respond or take too long to respond to online comments. What happens when the tables are turned?

Brad Lau, blogger of Ladyironchef, came under fire after it was reported that he demanded a free meal from a Singapore restaurant. I blogged about the issue in an earlier post.

The article itself highlighted comments from the restaurant owner but Brad Lau was not quoted because he did not respond to the email. His Facebook profile has remained silent and a friend left a status to ask about his disappearance.

The apparent suspension of the blog has only added to questions about his disappearance.

The silence is deafening and has turned the possibly mild mannered Brad into a blogging thug.

Should Brad Lau be responding to the accusations?

In the traditional PR world, this is call crisis communications. Whenever a brand faces a major crisis, it is often recommend that they have a team ready to respond to queries by the media and the public.

In the blog-o-sphere, responding to the issue is a must for Brad.

The earlier post which only mentioned the issue saw a huge number of hits from Google searches on “Brad Lau” and “Ladyironchef”. If you do a Google search, you will also see lots of forums and other blogs highlighting the issue.

Brad should have taken advantage of this Google storm and post a respond to give his side of the story.

How should Brad respond?

First, he would have to give his side of the story. A step by step account that from the time he made the call to the restaurant to the point he left the restaurant.

My guess is that in between the conversations, there might be an agreement of a free meal which was somehow misunderstood.

However, if it is true that Brad demanded for a free meal, then the first thing he should is to admit it and apologise for creating a scene at the restaurant.

Next, he has to provide the reason for the outburst. Finally, a remedy to ensure that it doesn’t happen again.

The next step is for Brad to share his personal ethics on blogging. It is even more important to focus on how he can be approached to blog about a restaurant.

Is it is important to manage your online reputation? Yes, because Google never forgets!


Popular posts from this blog

Why is Ramly Burger banned in Singapore?

Yahoo Singapore ran an article of the Ramly Burger by highlighting that it is ban in Singapore.

Yet, the writer from Makansutra failed to address the most important issue of why the Ramly meat patty is banned in Singapore.

A search online easily did highlight that the famous Malaysian meat patty is banned by the AVA but didn't go into details.

Wrote Arlina Arshad for The Straits Times in January 2004,

"But the importing of beef and beef products from Malaysia is not permitted, said theAgri-Food and Veterinary Authority (AVA).

Selling and supplying them without a permit is also an offence, and offenders can befined as much as $50,000 or jailed two years, or both, said the AVA."

In May of the same year, another article highlighted that a man was even charged in court for "smuggling" the Ramly burger in 2004.

"The AVA said that meat products processed in Malaysian food factories which it had notapproved were banned here.Suzali was yesterday jailed for four month…

Did She Run Or Did She "Just Fake It" For Adidas?

Andrea Chong, a Adidas appointed influencer, posted a photo of herself in the middle of the Standard Chartered Singapore Marathon 2015 and captioned how she was "all smiles" during the run.

Unfortunately for Andrea or the PR agency, one of her readers checked her bib number #75148  at the Marathon's website only to find it to belonging to somebody else.

That somebody else is Kuvin Kuar, a intern at Edelman PR and the bib number had a status "DNF" or did not finished.

This raised the first red flag as one of the rules stated that "A Participants is strictly not allowed to transfer his or her race entry to another party".

This cascaded into perceptions that Andrea herself did not even start or complete the race and was only "planted" by Adidas or the PR agency, Edelman PR, to look pretty in the marathon.

Marketing Magazine noted that Adidas declined to comment about the incident which lead to further speculation that Andrea was possibly just …

Kudos To Huawei 2 Year Warranty For P9 Series

When it comes to smartphones, I think I am jinxed.

For my history of owning smartphones, every time it comes close to the end of the two year contract with my mobile service provider. This time round, it happened to my Huawei P9.

All of a sudden, the LCD screen sort of decolourised. I thought it was a temporary issue but the decolourisation lasted for a few hours. Then the nightmare began.

The touchscreen couldn't be touched. This made it the smartphone a brick.

I thought the Huawei P9 only had one year of warrant. With my contract ending in mid-year, I thought I would have to wait it out till the contract ended and allowed me to buy a new phone under a contract.

Luckily, a friend reminded me that the phone came with a 2 year warranty.

So I decided to go to the Huawei service center, right smack in the center of the city, to see if my phone is under warranty and if Huawei would honour their 2 year warranty.

Thankfully, Huawei isn't as popular as the Samsungs or Apples, and the …