Skip to main content

Digital Life recruits 1769 new fans during IT Show 2011 Campaign with Facebook Fan Recognition

Digital Life partnered Taggo during the recent IT Show to recognised fans of the Digital Life Facebook Page and offered their Facebook fans some benefits from the IT vendors at the show.

The resulting campaign resulted in Digital Life recruiting a total of 1769 new fans during the four-day show.


The increased in the new fans was highly due to the viral effect which is initiated when ever a fan is recognised at the Digital Life Booth.


According to Facebook, each fan has an average of 150 friends. As such, the status update generated by Taggo on the fan’s wall will be seen by his/her 150 friends. Curious friends interested to find out more about Digital Life’s offer to fans will click on the Digital Life Singapore link and will have more incentive to like the page.

Liking a page itself will only show that the fan has liked a Page. This status update, which can be edited by the Page admin, provides the fan’s friends with more details with why he/she liked the Page. In this case here, the fan is promoting Digital Life’s promotion at the IT Show, and thus becomes more reasons to like the Digital Life Page.

The Facebook recommended cost per click for attracting Singapore fans is at a max of USD1.67. Even if the click thru were as effective as 50%, it would have cost Digital Life and estimated USD5,908 to achieve this fan growth.

Visitors to the Digital Life booth at the IT Show were open to linking their ezlink card with their Facebook account and registration took minutes. Half of the taps at the Digital Life booth come from new fans which showed that visitors were also interested to get fan benefits and find out more about the Digital Life Facebook Page.

Besides the increased in new fans, there were also other benefits that Digital Life took away from the IT Show campaign with Taggo.

Digital Life now has a database of Facebook fans who have registered with Taggo and are, therefore, opened to received updates on future fan benefits. When a fan joins the page, the page admin can only communicate with the fan via the status update. Upon registration with Taggo, the fan would have provided permission to be communicated via email.

The counter staff at Digital Life were also able to greet fans by their name. Instead of “Hi Fan!”, it was “Hi Mr/Ms so and so. Thank you for being a fan!” Instead of shock, most fans look surprised and smiled when greeted by their name.

To find out more about Taggo and how fan recognition can help you bring more new fans to your Facebook Page, just drop us an email at info(@)


Popular posts from this blog

Why is Ramly Burger banned in Singapore?

Yahoo Singapore ran an article of the Ramly Burger by highlighting that it is ban in Singapore.

Yet, the writer from Makansutra failed to address the most important issue of why the Ramly meat patty is banned in Singapore.

A search online easily did highlight that the famous Malaysian meat patty is banned by the AVA but didn't go into details.

Wrote Arlina Arshad for The Straits Times in January 2004,

"But the importing of beef and beef products from Malaysia is not permitted, said theAgri-Food and Veterinary Authority (AVA).

Selling and supplying them without a permit is also an offence, and offenders can befined as much as $50,000 or jailed two years, or both, said the AVA."

In May of the same year, another article highlighted that a man was even charged in court for "smuggling" the Ramly burger in 2004.

"The AVA said that meat products processed in Malaysian food factories which it had notapproved were banned here.Suzali was yesterday jailed for four month…

Did She Run Or Did She "Just Fake It" For Adidas?

Andrea Chong, a Adidas appointed influencer, posted a photo of herself in the middle of the Standard Chartered Singapore Marathon 2015 and captioned how she was "all smiles" during the run.

Unfortunately for Andrea or the PR agency, one of her readers checked her bib number #75148  at the Marathon's website only to find it to belonging to somebody else.

That somebody else is Kuvin Kuar, a intern at Edelman PR and the bib number had a status "DNF" or did not finished.

This raised the first red flag as one of the rules stated that "A Participants is strictly not allowed to transfer his or her race entry to another party".

This cascaded into perceptions that Andrea herself did not even start or complete the race and was only "planted" by Adidas or the PR agency, Edelman PR, to look pretty in the marathon.

Marketing Magazine noted that Adidas declined to comment about the incident which lead to further speculation that Andrea was possibly just …

Kudos To Huawei 2 Year Warranty For P9 Series

When it comes to smartphones, I think I am jinxed.

For my history of owning smartphones, every time it comes close to the end of the two year contract with my mobile service provider. This time round, it happened to my Huawei P9.

All of a sudden, the LCD screen sort of decolourised. I thought it was a temporary issue but the decolourisation lasted for a few hours. Then the nightmare began.

The touchscreen couldn't be touched. This made it the smartphone a brick.

I thought the Huawei P9 only had one year of warrant. With my contract ending in mid-year, I thought I would have to wait it out till the contract ended and allowed me to buy a new phone under a contract.

Luckily, a friend reminded me that the phone came with a 2 year warranty.

So I decided to go to the Huawei service center, right smack in the center of the city, to see if my phone is under warranty and if Huawei would honour their 2 year warranty.

Thankfully, Huawei isn't as popular as the Samsungs or Apples, and the …