Sales, Social and Tech

(Contributed By John Gower, a writer for NerdWallet .) Creating a Facebook brand page is a popular way to reach out to users, especially because so many people already use Facebook. However, just setting up your brand page isn’t enough to fan the flames of user engagement. You need to find ways to stoke your brand’s fire and light up your user base. There are lots of ways to build your brand using Facebook — and many of them are actually quite simple. Check out these five ways to spread your brand using Facebook. #1 Know your audience . You can’t spread your brand if you don’t know whom you’re trying to spread to, so do a little research. Facebook is informal, so posts like “Tell us about yourself,” “What is your favorite product of ours?” or “What kind of things do you want to see on our Facebook page?” are an appropriate way to find out who is following your brand. Once you have a baseline idea of who your users are, make some posts and see how they do. If you don’t get t...