Sales, Social and Tech

It’s easy to set up a Facebook Page, but how do you know it’s working for your business? One way is to use the page as a loyalty program “fan club” to increase sales from repeat customers. This is what restaurants in Singapore are beginning to do. For example, at Rock and Ash, close to 30% of revenue now comes from loyal customers, a big increase from 5% prior to the fan club. In order to generate such robust repeat business, the first step is to encourage a majority of customers to join the fan club and LIKE the Rock and Ash Facebook Page. This is achieved by offering a permanent discount to members, much like a loyalty card program. However, unlike traditional programs, it’s easier to grow the member base because fan clubs are social by design, connecting directly to the restaurant’s existing page on Facebook, and creating opportunities for word of mouth engagement with friends of customers. “Before launching the fan club, we got 200 fans in six months,” said...

Rocky's Pizza set up a Facebook Page but do not have anybody managing it. Even with no content and zero advertising, they generated 1,445 LIKES on their Facebook Page. The last update on Rocky's Pizza Facebook Page was on 2013 February 09.  In addition, about 73%, or 1,049, of this 1,445 LIKES were real customers who dined at the outlet at Sunset Way in Clementi. Customer conversion to LIKES is more valuable to any F&B brand then a LIKE generated from online who may not have stepped into the outlet.  Most F&B put up lots of content on their Facebook Page but growth on their Pages are usually slow. Those who look at advertising on Facebook Page do generate the LIKES but have no idea if these LIKES would be converted into a purchase at outlet, let alone stepping into the outlet.  What help Rocky's Pizza generate these huge number of LIKES? A single poster on each table top at Rocky's Pizza did the trick.  The poster above brought i...

Do your children like to do jigsaw puzzles? Jigsaw Puzzle World Fan Club members get a $5 voucher with every $50 spent when they pay with NETS. Join the Jigsaw Puzzle World Fan club at http://JoinFanClub.com/jpwsingapore , then give your mobile number to the cashier. Available at Plaza Singapura, Suntec, Marina Square, Causeway Point, IMM Building and Jurong Point.

In the chase to increase the number of likes for their Facebook Pages, many merchants forget that the love-like relationship with their customers is a two-way street. At Rocky’s Pizza, Fan Club members get 15% off when they pay with NETS, Singapore’s national debit card brand. The simple incentive turns the pizza eatery’s existing Facebook fan page into a loyalty program Fan Club, with no need for membership forms, cards or coupons, whether paper or digital. “The Fan Club has increased business from both dine-in customers and deliveries,” said Mr Marcus Lew, Operations Manager for Rocky’s Pizza. “We have also seen a 10% increase in walk-in customers since the launch of the Fan Club.” A simple registration site “JoinFanClub.com/rockypizza.sg” makes it very easy for customers to join the Fan Club in the restaurant, as they dine. “The registration process is so simple and easy to understand that most of our customers were able to join the Fan Club without any assistance from ...

Sticky Singapore , one of the more popular Facebook Pages in Singapore with 122 070 fans, recently launched their Facebook Fan Club powered by NETS. How does it work? Customers of Sticky Singapore can join the Fan Club on the spot with any smart phone (no apps download needed).  They simply scan the QRcode, and then click LIKE to join the Sticky Singapore Facebook Page. When paying, customers give their mobile number to the cashier for fan verification and pay with NETS, as usual. Click http://JoinFanClub.com/stickysingapore to join their Fan Club now. How does Sticky Singapore benefit from launching the Fan Club? 1. Sticky Singapore can convert more customers into Facebook Fans Most businesses have lots of customers than fans. By launching the Sticky Singapore Facebook Fan Club, it creates a powerful incentive for Sticky Singapore customers to become fans. With more fans on their Facebook Page, Sticky Singapore does not need to spend as much money on other market...