The reason is simple yet it is one of those that get overlooked most of the time. More and more people are spending their waking overs on the Internet. Sometimes they spend close to eight hours a day online. Because more audience are spending time on this medium, isn't the Internet medium the best place to capture these audience's attention? Before we jump to the web2.0 scene, most companies are still fully prepared for their web1.0 play, but most importantly how they can mix the two with their traditional PR practices. Say for example a company launches a product with a press conference and get maximum coverage. It gets coverage on the dailies. How long will that awareness be felt? On day perhaps. How about a monthly trade magazine? Maybe for a month. Getting coverage on the print is great. I still support print as it is still more mobile and always on compared to the Internet medium. However, finding a product or a brand is more difficult to do it in print. I was looking out ...
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