If you are into social media or want to be into social media, the first thing you ought to do is to stop typing out vulgarities to your friends on any social media outlets. Last March, one social media executive at Health Promotion Board tweeted the f-bomb, which was meant for friends, on the HPB account . On April’s Fool 2011, a social media executive at The Straits Times tweeted the f-bomb, which was also meant for friends, on The Straits Times twitter account – Stcom . Look at both incidents. Both were meant for friends. But because of a mix up in account on the Twitter client, the two behind both accounts send out the f-bomb through these official Twitter accounts. Many have said that the four letter word is something you say commonly to friends and friends take it in jest. However, if the f-bomb comes from an official account, it affects the reputation of the brand. The social media editor for STcom has apologise for the error. Wrote The Straits Times , Upon being ...