Sales, Social and Tech

When it comes to Facebook marketing, getting "Likes" has become a numbers game and you could easily get LIKES in a heartbeat via Facebook Advertising. The real challenge after the "Likes" is to engage these "Likes" on the Facebook Page.  Source:  https://www.facebook.com/business/engage One way to engage Fans is to  "Post at least 1 to 2 times per week" so that the brand stays top-of-mind and relevant to the people who liked your Page".  Facebook uses the metric "People Talking About This" to show the number of engaged Fans.  Wrote Mashable about the importance of " People Talking About This ",  People Talking About This is an important metric because it emphasizes interactions beyond an initial Facebook Like. Pages that create posts that fans enjoy will benefit. When people interact with pages in ways that generate stories, pages reach an audience beyond their existing fan base. Users benefit, too...

Fan Clubs are social by design, unlike traditional loyalty programs. Fan clubs for merchants 06 13 from Aneace Haddad

It’s easy to set up a Facebook Page, but how do you know it’s working for your business? One way is to use the page as a loyalty program “fan club” to increase sales from repeat customers. This is what restaurants in Singapore are beginning to do. For example, at Rock and Ash, close to 30% of revenue now comes from loyal customers, a big increase from 5% prior to the fan club. In order to generate such robust repeat business, the first step is to encourage a majority of customers to join the fan club and LIKE the Rock and Ash Facebook Page. This is achieved by offering a permanent discount to members, much like a loyalty card program. However, unlike traditional programs, it’s easier to grow the member base because fan clubs are social by design, connecting directly to the restaurant’s existing page on Facebook, and creating opportunities for word of mouth engagement with friends of customers. “Before launching the fan club, we got 200 fans in six months,” said...

Rocky's Pizza set up a Facebook Page but do not have anybody managing it. Even with no content and zero advertising, they generated 1,445 LIKES on their Facebook Page. The last update on Rocky's Pizza Facebook Page was on 2013 February 09.  In addition, about 73%, or 1,049, of this 1,445 LIKES were real customers who dined at the outlet at Sunset Way in Clementi. Customer conversion to LIKES is more valuable to any F&B brand then a LIKE generated from online who may not have stepped into the outlet.  Most F&B put up lots of content on their Facebook Page but growth on their Pages are usually slow. Those who look at advertising on Facebook Page do generate the LIKES but have no idea if these LIKES would be converted into a purchase at outlet, let alone stepping into the outlet.  What help Rocky's Pizza generate these huge number of LIKES? A single poster on each table top at Rocky's Pizza did the trick.  The poster above brought i...

(Are you looking to launch Facebook Offers? Why not launch a Fan Club instead. Check out the differences between Facebook Offers and Fan Clubs at  http://socialpr.blogspot.sg/2012/11/facebook-offers-vs-fan-clubs.html ) We have been asked about the differences between Fan Clubs and Loyalty Punch Card Apps so we thought it would be great to share it in this post. Differences between Fan Clubs vs Loyalty Punch Card Apps Taggo's Fan Club solution is free for merchants. The service is built into the credit/debit card fees that merchants already pay. Merchants get more fans, more word of mouth advertising, and valuable CRM data, all free. Merchants simply fund the discounts or other promotions for their fans. Merchants keep full control of the customer relationship. Customers don't join Taggo. They become fan club members of the merchant's existing Facebook page. Major brands don't want to promote third party apps, so Taggo's model is better suited to their need...

Facebook Offers vs Fan Clubs Today, merchants not only want more customers, they also want more fans on their Facebook Page. And they hope that customers like their page, but hope is not a strategy or a tactic. Canz I have more Fanz Pleaze? In the process of acquiring merchants for Fan Clubs, I have gotten some questions about Facebook Offers and Fan Clubs which would be best answered below. Facebook Offers for everybody; Fan Club benefits for your fans only A Facebook user does not need to like your Facebook Page. All the user needs to do is accept your offer. The problem here is that there are no immediate returns on your offers. If you are lucky, you offer will be well claimed. If not, it will just be another ordinary wall post.  Registration for customers is only done once.  Customers see other Fan Clubs, they just click LIKE. On the other hand, for somebody to claim a Fan Club benefit, that Facebook user must first register their...

In the chase to increase the number of likes for their Facebook Pages, many merchants forget that the love-like relationship with their customers is a two-way street. At Rocky’s Pizza, Fan Club members get 15% off when they pay with NETS, Singapore’s national debit card brand. The simple incentive turns the pizza eatery’s existing Facebook fan page into a loyalty program Fan Club, with no need for membership forms, cards or coupons, whether paper or digital. “The Fan Club has increased business from both dine-in customers and deliveries,” said Mr Marcus Lew, Operations Manager for Rocky’s Pizza. “We have also seen a 10% increase in walk-in customers since the launch of the Fan Club.” A simple registration site “JoinFanClub.com/rockypizza.sg” makes it very easy for customers to join the Fan Club in the restaurant, as they dine. “The registration process is so simple and easy to understand that most of our customers were able to join the Fan Club without any assistance from ...

Sticky Singapore , one of the more popular Facebook Pages in Singapore with 122 070 fans, recently launched their Facebook Fan Club powered by NETS. How does it work? Customers of Sticky Singapore can join the Fan Club on the spot with any smart phone (no apps download needed).  They simply scan the QRcode, and then click LIKE to join the Sticky Singapore Facebook Page. When paying, customers give their mobile number to the cashier for fan verification and pay with NETS, as usual. Click http://JoinFanClub.com/stickysingapore to join their Fan Club now. How does Sticky Singapore benefit from launching the Fan Club? 1. Sticky Singapore can convert more customers into Facebook Fans Most businesses have lots of customers than fans. By launching the Sticky Singapore Facebook Fan Club, it creates a powerful incentive for Sticky Singapore customers to become fans. With more fans on their Facebook Page, Sticky Singapore does not need to spend as much money on other market...

PayPal announced the launch of the FanClub Exclusives website to its PayPal users in Singapore on Monday. Wrote Aneace Haddad ,  Customers can discover discounts and offers from local merchants that are available by joining the merchant's fan club and paying with PayPal at the point of sale. Merchants tend to give bigger discounts to their fans because they want to get more "likes" and free word of mouth advertising on Facebook. Merchant funded offers are the single biggest driver of payment preference. By powering the merchant's own fan club, PayPal can more easily get higher value discounts for PayPal users.

Taggo makes it easy for shoppers to join fan clubs on the spot. Scan the QR code at the store, click like, and you're done. Then, at the counter, simply give your mobile number to the cashier. No cards, no coupons, no vouchers. And no special apps on your phone. The registration site uses the cover photo from the fan page as the background graphic, so it is automatically white labeled for each fan club.

Rocky’s Pizza https://www.facebook.com/rockypizza.sg 70% of Rocky’s Pizza customers are now fans of its freshly minted Facebook Page  Singapore June 3rd, 2012 Rocky’s Pizza launched their Facebook Page in March 2012, with a Fan Club offering a 20% discount to registered fans. 500 customers became fans in less than 3 months. “70% of our customers now check-in as fans when they dine at our restaurant,” commented Marcus Liew of Rocky’s Pizza. How does it work? Customers visit Rocky’s Pizza and see posters enticing them with the benefit to join the Fan Club. Customers scan a QR code or enter the given URL to like the page and register their mobile phone number. Customers then tell the cashier their mobile number and the cashier enters it into the Taggo POS application. Once identified as a fan, the cashier gives the customer their Fan Club 20% discount. What were the results? In 3 months, Rocky’s Pizza gathered 504 fans for its Facebook Page. 95% of these fans ha...

Fan Clubs on Facebook. Like loyalty programs, but better. Fan Clubs are free for businesses, as the service is bundled into the fees that they normally pay for credit card processing. Places that have Fan Clubs with PayPal have posters below to how how customers can sign up for the fan clubs.     Want to learn more on how to implement FanClubs with PayPal at your store? Email info(at)taggo.me.

Almost all social media team will tell you that your customers wants to have a relationship with your brand. But are customers really looking for that brand relationship? In the " From social media to Social CRM ",  a IBM Institute for Business Value sponsored white paper showed some surprising results.  This results of the white paper was summarised by David Sims of CRMsearch.com.  Wrote David ,  Here are the top three reasons customers give for interacting with businesses via social media, with the percentage of respondents giving the answer: Get a discount - 61 percent. Make a purchase - 55 percent. Read reviews and product rankings - 53 percent. Now here are the top three reasons businesses think customers interact with them via social media: Learn about new products - 73 percent. General information - 71 percent. Submit opinion on products or service - 69 percent. Surprised by the results? David was. "Huh?" businesses ask. "But I th...