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Showing posts with the label Sales Strategy

Closing A Sale Is About Opening A Relationship

   My experience as a salesperson for the second year has shown to me that most deals are closed, not because of the gift of the gab, but because I am often willing to open a relationship with the customers. Though my first year was bad, my second year saw some significant increase in sales numbers. It is in this second year of sales that I built several relationships with channel partners and a few VIP customers to close the deal. That has worked to my strengths. I love meeting people, new and already met, and show that I am willing to do my best to help them solve their problems. Sometimes, it is required to ask questions in order to find out their problem. Once you are able to help customers identify the problem, the selling process can start. Once you open the relationship, like in any relationship, you need to honest and frank with the customers. Even when there is some bugs found in the software, honesty is usually the best policy with customers. After you make the dea...

A Salesperson With That Dash Of Marketing

There was a time whenever I heard the title sales and marketing, I would cringe a little. However, doing channel sales now, a little dash of marketing can do wonders to your sales funnel. If the end is closing the deal, then the starting point of the sales journey is get a lead. In a traditional setting, that lead generation portion is often left to the marketing team. In today's Internet social media world, the salesperson with that dash of marketing will outsell those who draw the line between sales and marketing. The American Marketing Association most recently defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Isn't the salesperson the best to do tall these? Today the medium and distribution channel are almost free. You could easily start a blog in seconds, with Blogger, Wordpress or event start a new po...