Sales, Social and Tech

The accusations that Michael Cheng made in his recent blog post was unfair and at best, libellous. Blogger’s Treat was an idea that I developed and saw into fruition early 08, with an original intent of being inclusive to all bloggers – famous, just starting out, young, old – in the spirit of something more ‘open-sourced’. I am neither rich, nor had the resources when we first started out, making do with mobile phone vidcams – nowhere close to the professional equipment that PodFire has. Yes , quality was not perfect and nowhere near broadcast quality, but that was true to our roots – content created for bloggers, by bloggers – raw and natural. It was never meant for ‘MediaCorp’ style programming. I’m grateful to PodFire for their fantastic video production skill sets but let me first set the record straight. This argument is all about PodFire’s various efforts in wresting intellectual property, creative control, and go-to-market – as a large company they have the means to play such ...

(Disclaimer: Blogger's Treat is my own project, working in conjunction with Podfire.sg .) Michael , Sabrina and me will be launching Blogger's Treat , with Podfire and her other shows, this Wednesday at Geek Terminal around 6pm. I bet most of you have questions, so let me provide you with the answers here so you can concentrate on the food on Wednesday if you going to the launch. What is Blogger's Treat? Blogger's Treat is a under 10 minutes videocast that features blogger's favourite and popular food haunt. It is created by bloggers, for bloggers and with bloggers. Each episode you will see a guest blogger bring the Blogger's Treat team to somewhere in Singapore to eat. As you can see, the "with bloggers" element is very strong here as we often let the guest blogger determine where their favourite food haunt is. We are limiting ourself to kopitiams, food stalls and small cafes because of budget. Hopefully, we can bring bloggers to high end restaurant...