Sales, Social and Tech

As part of the Digital @wareness team, we gotten a few requests for Google Adwords from clients recently. It seem advertising on Adwords have become a popular alternative at times of credit crisis these days. So what does Public Relations got to do with Google Adwords? First, there is the analysing of the websites to find out what keywords for the Adwords. This is done with Google Adwords tool. Sometimes, the suggested keywords do not match the clients’ overall messaging. Hence, that is when the Public Relations side of things come into play. You have to consult with the client on what keywords to use in the overall messaging and to make that constant in the site. After you have analyse the keywords, the next thing clients would ask is cost estimation of using selected keywords for adwords. This is also the easy part with Google inbuilt sandbox. The next two parts of Google Adwords is where I feel is often neglected by those looking to use Adwords. That’s the Ad...

The reason is simple yet it is one of those that get overlooked most of the time. More and more people are spending their waking overs on the Internet. Sometimes they spend close to eight hours a day online. Because more audience are spending time on this medium, isn't the Internet medium the best place to capture these audience's attention? Before we jump to the web2.0 scene, most companies are still fully prepared for their web1.0 play, but most importantly how they can mix the two with their traditional PR practices. Say for example a company launches a product with a press conference and get maximum coverage. It gets coverage on the dailies. How long will that awareness be felt? On day perhaps. How about a monthly trade magazine? Maybe for a month. Getting coverage on the print is great. I still support print as it is still more mobile and always on compared to the Internet medium. However, finding a product or a brand is more difficult to do it in print. I was looking out ...

(Disclaimer: Riverbed and Trident are not clients of this blogger.) WAN Optimization and acceleration, what's that? A fresh IT journalist or a PR person new to the network space will definitely be stunned by the two network lingo. The following cartoon by Trident and Riverbed gives a broad overview why WAN Optimization and acceleration are important to the network guys, CIO included. The reason why I am highlighting this video is that this is one of the ways that the network providers can make of use of content that they have built over the years to include in their new media approach. At in a couple of keywords and SEOing, whenever somebody searches for explanation of WAN Optimization and acceleration, this video will surf as a quick introduction and some self promotion of the product. However, if there are journalists or clients who needs some refreshing on the topic, just send them the link to the video.