PRecious Communications and Mynewsdesk released a survey of media and bloggers on how PR practitioners can make their press release better. One of the suggestions given to the PR community was to provide visual links that do not expire. From the Brands and Media Engagement Survey Report 2013 report, Engaging Visuals. 73% think press releases should contain more than just text. Images should also be made easily accessible to the media, with links that do not expire over time. Here are some suggestions for PR professionals on how they can do so. 1. Use Flickr to store highres photos Now that Flickr is free with 1TB of storage data, there is no reason to start storing photos on Flickr and sharing the photo links in the press release. One other advantage of using Flickr is the automatic resize feature. As such the trick here is to upload the high resolution best quality photo on Flickr. If it is print media, the journalist can select the original version. If it is for onl...
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