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Showing posts with the label Photography

What happens when you sack your photographers and turn journalists into iPhone photographers?

A few months back, the Chicago Sun-Times decided to sack its entire team of photographers and replaced them with journalists carrying an iPhone.  Most shocking is that one of the photographer was a Pulitzer Prize winner.  The consequence of doing so is best left to looking at the front page of two news daily covering the same topic.  From  http://suntimesdarktimes.tumblr.com/post/53967466726/front-pages-june-26-2013 No rocket science brain needed to see the difference in quality of the work of a professional photographer and a iPhone carrying journalists, though no offence was intended for the latter.

“Tuck Into A Game Called Love”

My grandparents were quite cool to help one of my clients, Marriage Central, to test out their new game “In His Shoes, In Her Heels’ and to attend the press conference to share their thoughts about the game. Also, I have to thank my mom who was also present at the press conference to help my grandparents there and with the game itself. Photo and story appeared in Today ( http://bit.ly/9LxJxw), The Straits Times ( http://bit.ly/apfhJ0) an ZaoBao.  Back to the serious stuff. If you are a social media consultant and the activity is part of the PR plan, it is also important to share with your clients how many times the story has been clicked or retweeted. With the advent of Bit.ly, it has become quite easy to do as the tiny url aggregator also includes other users who have shortened the links to the story. For example, The Straits Times story has been clicked 29 times so far with retweets from 2 source. The Today article has been clicked 39 times from two sources. The nu...

EASTWEST PR – A photo journey of my last 9 months…

I doubled up as the office photographer for events, clients and internal. I would think that it would be fitting to say goodbye with a photo.

Cool photos from F1 Singapore Source: The Boston

I am not much of a fan of F1 so I decided to stay home during the recent night race in Singapore. I also decided not to blog anything about it. But these photos from The Boston are too cool not to blog about. Check out the BIG PICTURE at http://www.boston.com/bigpicture/2008/09/the_singapore_grand_prix.html