Sales, Social and Tech

Intel has always been seen as being open to social media. However, a recent flood of comments in its Facebook Fan Page to urge the company to support the US Conflict Minerals Trade Act put them in panic mode which saw the comments deleted and Fan Page temporary suspended. Image hotlinked from http://www.torbenrick.eu/blog/social-media/fail-to-understand-the-power-of-social-media/ . Interesting perspective on the Intel issue too. Intel’s knee jerk reaction only flamed the fire with the protestors bringing their virtual protest to Intel’s other Fan Pages and Twitter accounts. Intel has since apologised for creating this “Virtual No Protest” zone. Wrote Intel , We’d like to apologize for deleting some comments and briefly shutting down the page for comments. We can tell you that our intent wasn’t to silence your valuable opinions. In trying to remain sensitive to all our fans, we often delete repeated messages that could be perceived as spam. We should have been more ...

One of the biggest ironies of a social media is that it is so easy to start something, yet the difficult part is to continue it. I read from the(new)mediaslut , her 1000th post, that Intel Asia Pacific has launched a Facebook group "What's your oldest working PC or notebook?" I congratulated Elvin Ong for crossing the chasm and starting a group in one of the most popular social networking site yet. However, his question to me was how can he continue the discussion. From this question, it somehow showed the group was started probably with the only short term objective of showing photos of PC from a recent competition in Indonesia and the problem now is about trying to get more content for the group. This is one of the common problems I see traditional PR struggling to gather interest about their corporate blog or Facebook group after posting the initial rush of setting up one. To solve this problem, traditional PR should add elements of of both PR and publishing when engag...