Sales, Social and Tech

If you are travelling down the LDP highway in KL, you might come across this F&N billboard with a big QR code. I wonder why would the marcoms team would put a QR code on the billboard. Let's assume that a QR code can be scanned from one's mobile phone at such a distance. Is this QR code targeted at the drivers so that they will slow down, take out their mobile phone and try to scan the QR code on this extremely busy highway? I wonder how many traffic violations there are in the statement alone. Is the QR code targeted at the back sit passengers? By the time I saw this ad for the first time travelling on this highway, I took out my mobile and the car zipped past the billboard.  I was able to take the photo on the second journey down this highway because I anticiapted it. Or is the QR just there to show that the agency or company is just in with the times to put up a QR code to show off? If this was the goal, then it  made the agency or company look bad because this sho...

QR codes have been appearing islandwide in 2012 and it will continue to appear 2013. Our Fan Club posters also incorporate QR codes and this has taught me a few things about QR codes. QR Codes are personal We have seen QR codes on big window posters, big posters hanging out the walls, etc. However, what I found is that consumers will scan QR codes when it is more personal.  Consumers find it quite weird to be pointing their mobile phone in public places as they are concerned it would invite stares.  On the contrary, when you have a smaller poster at tables top, they are more than willing to scan as it is done in their own personal space. Looking at the phone while sitting down seems acceptable to the consumers. Putting links or description next to the QR Codes increase scan rates When consumers see a standalone QR code, they tend to be suspicious where the QR codes leads to upon scanning. Some digital marketers will respond to say that these ...

In the first three seconds of the trailer above, the boy asked what are movie tickets as piracy killed cinemas and that killed the movie tickets. But piracy may not have killed movie tickets, QR Codes did. This is the QR Code ticket from GSC  android app. Golden Screen Cinemas (GSC) in Malaysia has released their android app which allows you to purchase movie tickets on your smart phone.  Besides the obvious that you can skip the queue when you purchase it on the phone, you do not need to even bother with the movie tickets. All you need is to get this QR code scanned upon entry, you are in.  The lack of holding a physical ticket, however, can be a little uneasy, especially when you have seen movies for many years with a ticket in your hand. While mobile is cool, GSC should look at adding some social elements where you can share the movie you just watched or even buy tickets for your friends. 

QR codes seem to be the in thing, but please use some common sense to where you should place the QR code on your advertisements. I saw this advertisement for ACCA targeting students around the Clementi area. See where the QR code is placed. The QR code is placed right at the bottom of the train's gantry, at shin level. Do you expect somebody to bend low just to scan your QR codes? Or is ACCA expecting Hobbits to take up accounting?