Sales, Social and Tech

It seems the "Nigerian" type scammers are using LinkedIN to , well, scam you of your money. I received this invitation from this guy below. Don't think I knew anyone from Taiwan and the request to connect sounded very suspicious. LinkedIn has always given me 1000 reasons why I should be connected to strangers. In less than 24 hours, I received an email from "Su Hwa" who wasn't actually Su Hwa.  LinkedIn Su Hwa  has sent you a message. Date:  8/14/2012 Subject:  Attn Mr. Aaron I am Mr. Tien Chai, I write briefly to call for your partnership in a 25 Million USD transaction, if interested contact me via my private email below with your full contact information and your email contact that you use regularly for better communication, i cannot say much from you due to the confidentiality of the partnership. Regards, Chai From Taiwan  Of course I reported this email as spam, but was quit disappointed that scammers have infilt...

SocialBakers.com recently launched, in Beta, the number of LinkedIn users in the world. Here is a breakdown of users in Southeast Asia countries. Philippines top the list of most LinkedIn users in SEA. Country Users Indonesia 630 601 Singapore 597 112 Malaysia 542 097 Philippines 722 171 Thailand 230 359

A friend asked about setting KPIs for one of the LinkedIn group that the department created to link to a corporate portal. The department has set up a LinkedIn page and are looking to use it to promote and drive members to their community portal. As such, the question posed was “What would be a good KPI measurement for this LinkedIn page? How about having two levels - # of members on the LinkedIn Page and # of signups at the community portal? Finally, what would be realistic target number? Is there any industry benchmark on the number of members a corporate LinkedIn page typically gets?” Given that this was a corporate B2B LinkedIn group, setting a generic number count as a KPI would be good for the ego but not for the productivity. As such, I advised the following: 1. Set KPI to the number of decision makers in the Group. As LinkedIn is more corporate and b2b than other social networks, I highlighted that it was important for the team to come up with a list of a who’s who of...

It was my first question for LinkedIN and I was amazed by the quality of answers. As I am reading this book titled "Influncer - the power to change anything", I was awakened by the fact that influencing isn't a Web2.0 thing. In face, the book has nothing to do about social media but everything to do with it. After reading a few chapters, I was inspired to ask in LinkedIn "How do you measure influence in a social media campaign?". The answer were nothing short of quality. James Smith of http://www.alphabet-media. blogspot.com and Futuregov wrote, Marketers are always looking for direct causality, but media and life in general is more complicated than that. If you accept that media (I think all media is "social" by its very nature) influences, then you've simply got to start using it, start experimenting with it, to see it's impact. We've had a corporate blog for a couple of years. What is it's return? It's internal - as staff get to...