Organisation’s Name: Soho Coffee Singapore Facebook Page: http://www.facebook.com/sohocoffeesg Campaign Title: 80% of customers are now registered fans of Soho Coffee Fan Club Launch Date: 19 February 2012 Soho Coffee started its Facebook Page in June 2011. On average, the page was getting around 50 new likes per month. In January 2012, Soho Coffee used Taggo to launch a fan club offering 20% discount to all registered fans. “Now 80% of my customers are registered fans,” said Peter Ow, Owner of Soho Coffee. How does it work? Customers visit Soho Coffee and see posters enticing them with the benefit to join the Fan Club. Customers scan a QR code or enter the given URL to like the page and register their mobile number. Customers then tell the cashier their mobile number and the cashier enters it into the Taggo POS application. Once identified as a fan, the cashier gives the customer their discount. What were the results? In the months of...
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