Sales, Social and Tech

(Update: In the press release, we mentioned the RFID transit card which can be used as the preferred tap and go card. In Singapore, the RFID transit card refers to the ez-link card or NETS Flash cards. Other countries like Hong Kong uses the Octupus card which can also be used.)   Taggo today announced the launch of its patent pending technology that empowers brands the capability to identify and reward fans of Facebook Pages in the real physical world. This allows brands to launch promotions on their Facebook Pages which can be executed immediately at a physical venue.  At the same time, brands can launch in-store promotions to turn customers into fans. “Facebook Pages are now an essential part of the brands’ social media campaign to reach out to their customers. With Facebook Pages sprouting out by the hundreds per day, it is essential for brands to differentiate their Pages from competitors. The ability to identify and reward their online fans offline in their sto...

I was looking through at the Facebook statistics of a client and I found that “Live” photos updates on your the wall of your Facebook Pages brings about increased LIKES, Page Views and Photo Views to your Facebook Page as opposed to posting a photo album days after your event is over. First of all, your photo views will obviously increase during the event and trickle in the next few days. With the photos updated as a status, it will appear on the fans’ wall and the friends of these fans will also see it. As such, this results in more unique page views. I would say the unique page views achieved with “LIVE'” photo updates is almost equal to 50% of the number of existing LIKES. With more unique page views, the chances of new Facebook users LIKING your Facebook page will also come naturally. Here, after the posting of the number of new LIKES grew by 300 in total. Updating “LIVE” photos is just making use of what is available on Facebook. Of course, you would want...

The Economist Digital Economy Rankings 2010 reported that, while Singapore is still in the 10 top of its digital economy rankings, the island state slipped one spot down from last year, allowing Hong Kong to overtake 7th position. The reported highlighted that Singapore lost out to Hong Kong in the areas of connectivity, legal environment, and policy and vision. The island state scored better in areas of business environment, cultural environment and business adoption. The report, however, did not go into details for the scores for the individual countries. The report can be found at http://graphics.eiu.com/upload/EIU_Digital_economy_rankings_2010_FINAL_WEB.pdf

The National Heritage Board announced a tender recently for “a digital media agency and an online agency to conceptualise it's Explore Singapore! 2010 campaign”. Wrote Marketing-Interactive , The social media campaign will include NHB's existing platforms such as Facebook, Twitter and Yesterday.sg and aims to drive traffic and interest to Explore Singapore! 2010's events/activities virally. According to the tender details, the campaign aims to clear misconceptions and stereotypes about museums and heritage attractions, and reduce its intimidation. The campaign is expected to run from 20 November to 12 December 2010 and will involve NHB museums and Museum Roundtable members. As such, is driving traffic and interest to the Singapore! 2010’s events/activities more important than actually getting online visitors offline to the venue? Online to online conversion is easy to track but the conversion rate has usually been low. Even Google was quoted to say that ...

For some reasons, I got some good shots of the Red Bull team.    

Got a free pass to the Grandstand stands to my uncle. Here are some quick photos from first practice lap.

Cutting and pasting an article from the online version of The Straits Times into your blog or website is as easy pressing CTRL-C and CTRL-V. A website owner did just that and it might result in him SGD749 poorer. Temasek Review wrote that Mr Gilbert Goh, the owner operator of transitioning.org, received a lawyer’s letter demanding he pay SGD$535.00 (Incl GST) being licence fees per article per year and $214.00 (Incl GST) being reimbursement to the legal firm in respect of their investigation fee. I am not surprised by this as the article produced by The Straits Times is a copyright of their publisher, Singapore Press Holding. However, I am slightly surprised the reactions that people have over this. This article came in useful for me as I stopped a client from posting an article about them on Facebook wholesale as I knew it was against the copy rights of The Straits Times. I was searching for the cost, but it wasn’t that easy to find at The Straits Times website or at Singapor...