Sales, Social and Tech

I have noticed that at media events, PR are now putting up hashtags to invite the media and audience to tweet with that. As much as this is encouraging for social media, I find that the PR are taking the same old passive approach to media. I am referring to the practice of aiting for third parties to write about the client. PR should take also take an active role in tweeting at events. Not just "live" tweets but use Twitter to share links which was mentioned at the event. Also if the spokesperson has a Twitter account or Facebook Page to share, "live" tweet it at the event to share it with the audience. For example, at the #rednightout event organised by the MyNewsDesk last night, as Twittamentary  was being screened, the section of how the homeless in the US are using Twitter to help themselves was quite an inspiring story about social media. While the director was tweeting and sharing the handlers, I decided to find stories online about them and shared them ...

(Update: The write  Karl  Shmavonian has emailed to apologise for the "  inexcusable error". The right flag is now used. You can click --> http://www.forbes.com/pictures/eglg45ehghk/no-6-singapore/ to see the new flag.) It takes about five hours to fly between Singapore and China, but still even the smart writers at Forbes still thinks Singapore is somewhere in China. In an photo gallery to highlight the the top 10 places to be born in 2013, Singapore came in sixth. Sixth with the photo of somebody that looks so Singaporean carrying the flag of China. He looks so Singaporean, yes or no? Source:  http://www.forbes.com/pictures/eglg45ehghk/where-to-give-birth-in-2013/ The writer should join Sheldon Cooper on his "Fun with Flags" show and learnt a thing or two about flags of the world. 

Yesterday, 102 SMRT bus drivers from China staged a *wage protest* over unfair wages and unsatisfactory living conditions. Today , 60 of the 102 did not turn up for work. A wage protest of that size is very rare in Singapore. The last wage protest, sorry, strike in Singapore was in  Jan2, 1986 . In Singapore, it is officially a strike if the members of the union vote unanimously to do a walk-out. Without this official vote, it is not a strike. So the unions are coming out to communicate their views on the incident. However, it seems like NTUC, the National Trade Unions Confederation that confederates all the unions in Singapore, and the National Transport Workers' Union (NTWU) gave conflicting comments on how these bus drivers could have address the issue more amicably. It was reported that " NTUC director of the Unit for Contract and Casual Workers (UCCW), Mr Zainal Sapari criticised the workers for not adhering proper procedures and acting without the know...

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Singapore Press Holdings has released its 2012 annual report and almost of it dailies are experiencing significant falls in circulation figures. Berita Harihan, which saw growth in August 2011, experienced the biggest drop in circulation figures by 9.0% in August 2012. LianHe ZaoBao, Tamil Murasu and The Business Times, which also saw growth last year, contracted in 2012. For the first time in its report, Singapore Press Holdings have combined the circulation figures of The Straits Times and The Sunday Times. If one were to take the average circulation between The Straits Times and The Sunday Times in August 2011 (370,100), the circulation for both papers would have fallen by 4.86% in August 2012. You can read the report here .   Aug-07 Aug-08 Aug-09 Aug-10 Aug-11 Aug-12 Aug 2011 - Aug 2012 Berita Harihan 61,800 62,000 60,900 58,900 59,200 53,900 -9.0% LianHe WanBao 122,400 107,200 1...

Vahaad Ali paid Chan Brothers $11K for a family trip to Australia at a NATAS Fair in August and all he got was a budget airline booked for his entire family. The wall post below originally appeared on Chan Brothers Travel Facebook Page . EDMW Loves Singapore Page has shared the reply email from Chan Brothers. Source: EDMW loves Singapore Facebook Page. A return trip to Gold Coast from Singapore on Scoot would have cost Chan Brothers $5000. I can imagine the disappointment for the family, all excited and all, only for Chan Brothers to use a fine print to put a damper to their holiday spirit. Seriously, why hide behind the fine print, Chan Brothers? Why not do a BIG PRINT that the proposed trip is an unconfirmed trip so the customers are fully aware of the purchase they made? While Chan Brother may be right, they became less likable as a result of this post. A Facebook user commented, "hey took down Vaahid's post bcos of overwhelming responses about this tr...