Seventh Heaven rewards Facebook Fans with better discounts than DBS/POSB card holders.

Seventh Heaven at I12 Katong Mall was looking to reward its Facebook Fans and have launched the Seventh Heaven Fan Club powered by PayPal.

Fans of Seventh Heaven get 15% off when they pay with pay with PayPal at the outlet. Fans who are Seventh Heaven cardholders get an additional 20% off.

To join the Seventh Heaven Fan Club, click here.

Once you have liked Seventh Heaven Fan Club, all you need to do is register your mobile number and link your PayPal account.

When you are ready to pay at Seventh Heaven, just give your cashier your mobile number to complete the payment process with PayPal.

Now you have your deserts and eat it too.

Comments

Singapore radio personality in "hot soup" for reporting train delays based on Tweets?

Update - Hossan Leong has commented on this post to say " I'm not in trouble pls don't blow this out of proportion. Let it rest. It's getting silly. Thank you for your love and concern and I apologize for any misunderstanding." ~ Hossan Leong. Hossan Leong, a Singapore radio personality for The Gold Breakfast Show on Gold 90.5, was censured today for reporting on train delays on the Circle Line because he based the information on Tweets, rather than waiting for the official reports from the Circle Line operator, SMRT. It is, however, unknown if the "warning" came from Mediacorp producers or SMRT. Tweeted Hossan Leong , OK...I reported it on air and now I'm getting into trouble for it?? The CC line is DOWN rite? I did nothing wrong rite? The SMRT Circle Line was reported to be down this morning during peak hours and started as early as 7am. However, local news only received official statement was received by the mainstream media at about 9...

DBS Bank – One Tweet too little too late.

(Updated post - DBS apologise with the 3Rs – Will social media bite? ) It was the bluest Monday for DBS/POS Bank in its entire banking history when more than 1000 of their ATM and online banking services were taken offline due to a software upgrade an outage (PR announced that it was down due to software upgrade, but the outsourcer, IBM, later claimed it was an outage). So on that Monday, DBS decided to sign up onto Twitter and post a 140 characters one-liner onto Twitter to post a one liner to inform the Twitterverse of the down time. Everybody knows that if you just create a new account on Twitter, you would start off with 0 friends. How would you be able to inform the Twitterverse if you start with 0 friends? DBS Bank did something smart to insert the #dbs and #posb and that probably drew some attention to this account. However, the effectiveness of the tweet was lacking as it drew only 28 retweets. As of this posting, DBS Bank attracted 274 followers. A letter to T...

Agency Monday with Asia PR Werkz

Agency Monday is back! Social PR had the wonderful opportunity to chat with the ladies at Asia PR Werkz and found out that if their agency would be a novel it would be something like your own ending kinda novel. Who are you? Ie what are the names of the people on your team? Asia PR Werkz - Helmed by Directors Julie Chiang (left), Cho Pei Lin (center) and Lim Wee Ling (right) What are you? In ten (or so) words, you would describe your agency as: Boundless enthusiasm, intense conviction & commitment, imaginative solutions to challenging communications issues Why do we need you? Why should new clients go to you? Because they need to communicate. Sometimes, through and with the media, both mainstream and new. Contact? Who’s the best person on the team for new business? chopeilin(at)asiaprwerkz(dot)com Best Pitch or Campaign? Please highlight your best pitch or campaign. National Family Celebrations Convince an alien just landed from outside the Asia-Pacific, w...

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