Skip to main content

How Fan Clubs are getting more "People Talking About This" Facebook Page

When it comes to Facebook marketing, getting "Likes" has become a numbers game and you could easily get LIKES in a heartbeat via Facebook Advertising.

The real challenge after the "Likes" is to engage these "Likes" on the Facebook Page. 

Source: https://www.facebook.com/business/engage
One way to engage Fans is to  "Post at least 1 to 2 times per week" so that the brand stays top-of-mind and relevant to the people who liked your Page". 

Facebook uses the metric "People Talking About This" to show the number of engaged Fans. 

Wrote Mashable about the importance of "People Talking About This", 

People Talking About This is an important metric because it emphasizes interactions beyond an initial Facebook Like. Pages that create posts that fans enjoy will benefit. When people interact with pages in ways that generate stories, pages reach an audience beyond their existing fan base. Users benefit, too, from pages providing more relevant content. Pages that have been focused on gaining Likes without an engagement strategy to follow it will suffer from the disparity between the number of Likes and People Talking About This.

The engagement strategy is a challenge for all Facebook marketeers. 

Take Sakae Sushi Facebook Page as an example. While the Page has been updated on a regular basis, their engagement model is extremely low. 

Source:  https://www.facebook.com/SakaeSushi.sg
From their Facebook Page, Sakae Sushi engagement rate only works out to 0.3% of Total Likes.

On the other, Ajisen recently launched its Ajisen Fan Club at all its 17 outlets and engagement has shot up to 23%. 

Source: http://Facebook.com/ajisensg
The high engagement rate for Ajisen was most likely due to its recently launch Fan Club.


Customers are now enticed to join the Ajisen Fan Club with the promotions. Wrote Mashable, "Discounts and specials are definitely among the most popular ways of rewarding Facebook fans, says Ron Schott, senior strategist at the Spring Creek Group."

Customers join the Ajisen Fan Club by registering their mobile number on the given website and press the LIKE button at the same website. 

After registering, to get the discount, the registered customers needs to give their mobile number to the cashier to verify them as a fan. 

Beside the verification process, a wall post, with permission from the user, is generated on the news feed which friends can see. To extend the reach, this wall post is converted into sponsored stories. Sponsored stories are sponsored by the payment brands so merchants get them for free. 

Example of a wall post converted into sponsored stories
One of the advantages of sponsored stories as it influences friends of fans.

Source: https://www.facebook.com/business/influence
As the wall post is linked to a status update on Ajisen Facebook Page, friends can click onto the wall post/sponsored stories to to learn more about the brand.

Facebook estimates that each wall post and sponsored stories can reach out to 130 friends of fans. As the number of wall posts and sponsored stories increase, thousands of friends of fans can be influenced to find out more about the Ajisen brand on Facebook.

If you are interested to learn how to launch your Fan Club for free, visit http://taggo.me.
Labels:

Comments

Post a Comment

Popular posts from this blog

Singapore radio personality in "hot soup" for reporting train delays based on Tweets?

Update - Hossan Leong has commented on this post to say " I'm not in trouble pls don't blow this out of proportion. Let it rest. It's getting silly. Thank you for your love and concern and I apologize for any misunderstanding." ~  Hossan Leong. Hossan Leong, a Singapore radio personality for The Gold Breakfast Show on Gold 90.5, was censured today for reporting on train delays on the Circle Line because he based the information on Tweets, rather than waiting for the official reports from the Circle Line operator, SMRT.  It is, however, unknown if the "warning" came from Mediacorp producers or SMRT. Tweeted Hossan Leong ,  OK...I reported it on air and now I'm getting into trouble for it?? The CC line is DOWN rite? I did nothing wrong rite? The SMRT Circle Line was reported to be down this morning during peak hours and started as early as 7am. However, local news only received official statement was received by the mainstream media at about 9...
14 comments
Read more

DBS Bank – One Tweet too little too late.

(Updated post - DBS apologise with the 3Rs – Will social media bite? ) It was the bluest Monday for DBS/POS Bank in its entire banking history when more than 1000 of their ATM and online banking services were taken offline due to a software upgrade an outage (PR announced that it was down due to software upgrade, but the outsourcer, IBM, later claimed it was an outage). So on that Monday, DBS decided to sign up onto Twitter and post a 140 characters one-liner onto Twitter to post a one liner to inform the Twitterverse of the down time. Everybody knows that if you just create a new account on Twitter, you would start off with 0 friends. How would you be able to inform the Twitterverse if you start with 0 friends? DBS Bank did something smart to insert the #dbs and #posb and that probably drew some attention to this account. However, the effectiveness of the tweet was lacking as it drew only 28 retweets. As of this posting, DBS Bank attracted 274 followers. A letter to T...
9 comments
Read more

Agency Monday with Asia PR Werkz

Agency Monday is back! Social PR had the wonderful opportunity to chat with the ladies at Asia PR Werkz and found out that if their agency would be a novel it would be something like your own ending kinda novel. Who are you? Ie what are the names of the people on your team? Asia PR Werkz - Helmed by Directors Julie Chiang (left), Cho Pei Lin (center) and Lim Wee Ling (right) What are you? In ten (or so) words, you would describe your agency as: Boundless enthusiasm, intense conviction & commitment, imaginative solutions to challenging communications issues Why do we need you? Why should new clients go to you? Because they need to communicate. Sometimes, through and with the media, both mainstream and new. Contact? Who’s the best person on the team for new business? chopeilin(at)asiaprwerkz(dot)com Best Pitch or Campaign? Please highlight your best pitch or campaign. National Family Celebrations Convince an alien just landed from outside the Asia-Pacific, w...
Post a Comment
Read more