Sales, Social and Tech

Found this interesting Youtube video on how Air NZ responded to a negative comment about its alliance with Virgin Blue. Quite an interesting way to respond to somebody who chose not to listen to your side of the story. Sometimes the silence can  be evening more deafening.

Coca Cola recently implemented a real physical “Like” box at the Coca Cola Village in Israel that allowed fans to “Like” real places and automatically update the status on Facebook. This shows that Taggo, a client of Social PR, is moving in the right direction in allowing brands to identify and reward online Fans offline at a physical venue. Wrote Adland , The implemented these facebook-bracelets at the Coca Cola Village, a watersport, sunbathing, gameplaying amusement park activity-thing for teenagers. When the guests arrive, they are given a ‏ bracelet ID which transmits an RFID signal, which they program with their facebook login. They can then "like" activities and places in the real village, and their actions show up on facebook. Teenagers are driven by vanity like everyone else, so there was a photographer present as well, if you wanted to tag yourself in any given image all you had to do was wave your ID bracelet to the photographer. I recently blog about onl...

The Old Spice viral videos might have been the talk of social media but what does this mean for sales? SymphonyIRI, Advertising Age research , found that sales for Old Spice during the launched of their viral video increased by 30% compared to the year before but dipped 30% from the previous period. Advertising Age also wrote that sales increased by 107% vs the prior year in June 2010 when P&G offered coupons for a “buy one get one free” promotion. What if P&G combined its success on social media and that of traditional offline promotions? The Old Spice Facebook Page has about more than 800K Likes, but how can P&G, using the same ideas of coupons, reward their fans? One of the ideas that Taggo came up with after discussions with clients is that such brands that have booths at the retail stores but don’t own or control the POS can make use of the netbook mobility of identifying and rewarding online Facebook Fans offline at these booth. And instead of these tradi...

Thanks for the compliment.. or he/she could be looking for Aaron Nicholas Khoo..

Maybe Singapore government agencies should look at creating fun as part of their campaigns rather than take top-down approach to promote a cause. Might get better respond..

(Brad Lau has responded on his blog about the incident at http://bit.ly/c3X7uy ) Bloggers often lament how brands do not respond or take too long to respond to online comments. What happens when the tables are turned? Brad Lau, blogger of Ladyironchef, came under fire after it was reported that he demanded a free meal from a Singapore restaurant. I blogged about the issue in an earlier post . The article itself highlighted comments from the restaurant owner but Brad Lau was not quoted because he did not respond to the email. His Facebook profile has remained silent and a friend left a status to ask about his disappearance. The apparent suspension of the blog has only added to questions about his disappearance. The silence is deafening and has turned the possibly mild mannered Brad into a blogging thug. Should Brad Lau be responding to the accusations? In the traditional PR world, this is call crisis communications. Whenever a brand faces a major crisis, it is often recomm...

Has success of a local food blogger gone to his head that he demanded for free food from a local restaurant? Yahoo’s FIT TO PRINT blog wrote about Brad Lau, blogger of Ladyironchef, demanded for free food when he visited Private Affairs with his group of friends. Wrote FTP , The blogger in question, Brad Lau, who runs a food blog called Ladyironchef , had informed the management on Friday that he would be coming down to review the Sunday Brunch promotion. On the day itself, he and his partner came down at about 130pm, followed by his two other companions, each of whom came down half an hour apart.    According to Private Affairs’ operations director Ross Valentine,  the four of them had brunch until 430pm, even when the restaurant’s official brunch hours was from 1130 am to 330pm. Brad and his partner also enjoyed two glasses of champagne each. When presented with the final bill of $435, the blogger initially refused to pay and repeatedly told th...